The Blurring of Retailer Promotional Events

It’s no secret that shoppers today have a love affair with promotions – and retailers know it!

Shopper discount addiction has overcomplicated the retail promotions landscape. With this heavy reliance on discounting, we see traditional shopping dates blurring into one another and falling victim to their own overuse. Once traditional promotional dates have morphed into micro-shopping events, burdening retailers with the question, "how do I keep up with it all?"

In this report, we discuss the history of retail promotions and provide insight into how the savviest of retailers are tackling micro-shopping events in 2016. Moreover, following the retail promotions of some major retailers this Mother's Day, we also share some key observations that retailers should consider applying for Memorial Day, Father's Day and beyond!